Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F6472
RGB
63, 100, 114
HSL
196, 29%, 35%
HSB
196, 45%, 45%
CMYK
45, 12, 0, 55
LAB
40, -11, -12
LCH
40, 16, 229
OKLCH
0.48, 0.05, 224
XYZ
10, 11, 18
LUV
40, -17, -15
HWB
196, 25%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.