Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F72A2
RGB
63, 114, 162
HSL
209, 44%, 44%
HSB
209, 61%, 64%
CMYK
61, 30, 0, 36
LAB
46, -6, -32
LCH
46, 32, 259
OKLCH
0.54, 0.09, 249
XYZ
15, 16, 36
LUV
46, -21, -45
HWB
209, 25%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.