Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F74BE
RGB
63, 116, 190
HSL
215, 50%, 50%
HSB
215, 67%, 75%
CMYK
67, 39, 0, 25
LAB
48, 1, -45
LCH
48, 45, 271
OKLCH
0.56, 0.13, 257
XYZ
18, 17, 51
LUV
48, -21, -67
HWB
215, 25%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.