Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F83C1
RGB
63, 131, 193
HSL
209, 51%, 50%
HSB
209, 67%, 76%
CMYK
67, 32, 0, 24
LAB
53, -7, -39
LCH
53, 40, 260
OKLCH
0.59, 0.12, 249
XYZ
20, 21, 53
LUV
53, -26, -59
HWB
209, 25%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.