Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F85BB
RGB
63, 133, 187
HSL
206, 50%, 49%
HSB
206, 66%, 73%
CMYK
66, 29, 0, 27
LAB
53, -9, -35
LCH
53, 37, 255
OKLCH
0.60, 0.11, 244
XYZ
19, 21, 50
LUV
53, -27, -52
HWB
206, 25%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.