Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F94D4
RGB
63, 148, 212
HSL
206, 63%, 54%
HSB
206, 70%, 83%
CMYK
70, 30, 0, 17
LAB
58, -10, -41
LCH
58, 42, 256
OKLCH
0.64, 0.13, 244
XYZ
25, 27, 66
LUV
58, -32, -62
HWB
206, 25%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.