Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FA8DD
RGB
63, 168, 221
HSL
200, 70%, 56%
HSB
200, 71%, 87%
CMYK
71, 24, 0, 13
LAB
65, -18, -36
LCH
65, 40, 244
OKLCH
0.69, 0.12, 235
XYZ
29, 34, 73
LUV
65, -38, -54
HWB
200, 25%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.