Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FAAF8
RGB
63, 170, 248
HSL
205, 93%, 61%
HSB
205, 75%, 97%
CMYK
75, 31, 0, 3
LAB
66, -12, -48
LCH
66, 50, 257
OKLCH
0.71, 0.15, 245
XYZ
33, 37, 94
LUV
66, -37, -75
HWB
205, 25%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.