Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
400D09
RGB
64, 13, 9
HSL
4, 75%, 14%
HSB
4, 86%, 25%
CMYK
0, 80, 86, 75
LAB
12, 25, 15
LCH
12, 29, 32
OKLCH
0.25, 0.08, 29
XYZ
2, 1, 0
LUV
12, 29, 7
HWB
4, 4%, 75%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.