Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40526B
RGB
64, 82, 107
HSL
215, 25%, 34%
HSB
215, 40%, 42%
CMYK
40, 23, 0, 58
LAB
34, -2, -17
LCH
34, 17, 264
OKLCH
0.43, 0.05, 257
XYZ
8, 8, 15
LUV
34, -9, -22
HWB
215, 25%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.