Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405368
RGB
64, 83, 104
HSL
212, 24%, 33%
HSB
212, 38%, 41%
CMYK
38, 20, 0, 59
LAB
34, -3, -15
LCH
34, 15, 258
OKLCH
0.44, 0.04, 251
XYZ
8, 8, 14
LUV
34, -10, -19
HWB
212, 25%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.