Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
395664
RGB
57, 86, 100
HSL
200, 27%, 31%
HSB
200, 43%, 39%
CMYK
43, 14, 0, 61
LAB
35, -8, -12
LCH
35, 14, 235
OKLCH
0.44, 0.04, 230
XYZ
7, 8, 13
LUV
35, -13, -14
HWB
200, 22%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.