Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94B3C3
RGB
148, 179, 195
HSL
200, 28%, 67%
HSB
200, 24%, 76%
CMYK
24, 8, 0, 24
LAB
71, -8, -12
LCH
71, 14, 235
OKLCH
0.75, 0.04, 230
XYZ
38, 42, 58
LUV
71, -17, -17
HWB
200, 58%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.