Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405B87
RGB
64, 91, 135
HSL
217, 36%, 39%
HSB
217, 53%, 53%
CMYK
53, 33, 0, 47
LAB
38, 0, -28
LCH
38, 28, 270
OKLCH
0.47, 0.08, 260
XYZ
10, 10, 24
LUV
38, -13, -39
HWB
217, 25%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.