Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405C70
RGB
64, 92, 112
HSL
205, 27%, 35%
HSB
205, 43%, 44%
CMYK
43, 18, 0, 56
LAB
37, -6, -15
LCH
37, 16, 247
OKLCH
0.46, 0.05, 240
XYZ
9, 10, 17
LUV
37, -13, -19
HWB
205, 25%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.