Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405C72
RGB
64, 92, 114
HSL
206, 28%, 35%
HSB
206, 44%, 45%
CMYK
44, 19, 0, 55
LAB
38, -6, -16
LCH
38, 17, 250
OKLCH
0.46, 0.05, 243
XYZ
9, 10, 17
LUV
38, -13, -21
HWB
206, 25%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.