Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405C78
RGB
64, 92, 120
HSL
210, 30%, 36%
HSB
210, 47%, 47%
CMYK
47, 23, 0, 53
LAB
38, -5, -19
LCH
38, 20, 257
OKLCH
0.46, 0.06, 249
XYZ
9, 10, 19
LUV
38, -13, -26
HWB
210, 25%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.