Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406574
RGB
64, 101, 116
HSL
197, 29%, 35%
HSB
197, 45%, 45%
CMYK
45, 13, 0, 55
LAB
40, -10, -13
LCH
40, 17, 231
OKLCH
0.48, 0.05, 226
XYZ
10, 12, 18
LUV
40, -17, -16
HWB
197, 25%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.