Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40679F
RGB
64, 103, 159
HSL
215, 43%, 44%
HSB
215, 60%, 62%
CMYK
60, 35, 0, 38
LAB
43, -1, -35
LCH
43, 35, 269
OKLCH
0.51, 0.10, 257
XYZ
13, 13, 35
LUV
43, -17, -50
HWB
215, 25%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.