Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4069A4
RGB
64, 105, 164
HSL
215, 44%, 45%
HSB
215, 61%, 64%
CMYK
61, 36, 0, 36
LAB
44, 0, -37
LCH
44, 37, 270
OKLCH
0.52, 0.10, 258
XYZ
14, 14, 37
LUV
44, -18, -53
HWB
215, 25%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.