Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406C80
RGB
64, 108, 128
HSL
199, 33%, 38%
HSB
199, 50%, 50%
CMYK
50, 16, 0, 50
LAB
43, -11, -16
LCH
43, 20, 235
OKLCH
0.51, 0.06, 229
XYZ
11, 13, 22
LUV
43, -20, -21
HWB
199, 25%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.