Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406E97
RGB
64, 110, 151
HSL
208, 40%, 42%
HSB
208, 58%, 59%
CMYK
58, 27, 0, 41
LAB
45, -7, -28
LCH
45, 28, 256
OKLCH
0.52, 0.08, 247
XYZ
13, 14, 31
LUV
45, -20, -39
HWB
208, 25%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.