Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406EA0
RGB
64, 110, 160
HSL
211, 43%, 44%
HSB
211, 60%, 63%
CMYK
60, 31, 0, 37
LAB
45, -4, -32
LCH
45, 33, 263
OKLCH
0.53, 0.09, 252
XYZ
14, 15, 35
LUV
45, -20, -46
HWB
211, 25%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.