Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406EB0
RGB
64, 110, 176
HSL
215, 47%, 47%
HSB
215, 64%, 69%
CMYK
64, 37, 0, 31
LAB
46, 0, -41
LCH
46, 41, 270
OKLCH
0.54, 0.12, 258
XYZ
16, 15, 43
LUV
46, -19, -59
HWB
215, 25%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.