Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40709A
RGB
64, 112, 154
HSL
208, 41%, 43%
HSB
208, 58%, 60%
CMYK
58, 27, 0, 40
LAB
45, -7, -28
LCH
45, 29, 256
OKLCH
0.53, 0.08, 247
XYZ
14, 15, 33
LUV
45, -20, -40
HWB
208, 25%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.