Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40709B
RGB
64, 112, 155
HSL
208, 42%, 43%
HSB
208, 59%, 61%
CMYK
59, 28, 0, 39
LAB
45, -7, -29
LCH
45, 30, 257
OKLCH
0.53, 0.09, 247
XYZ
14, 15, 33
LUV
45, -20, -41
HWB
208, 25%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.