Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407180
RGB
64, 113, 128
HSL
194, 33%, 38%
HSB
194, 50%, 50%
CMYK
50, 12, 0, 50
LAB
45, -14, -14
LCH
45, 20, 225
OKLCH
0.52, 0.06, 220
XYZ
12, 14, 23
LUV
45, -22, -17
HWB
194, 25%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.