Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4072B4
RGB
64, 114, 180
HSL
214, 48%, 48%
HSB
214, 64%, 71%
CMYK
64, 37, 0, 29
LAB
47, -1, -41
LCH
47, 41, 269
OKLCH
0.55, 0.12, 256
XYZ
16, 16, 45
LUV
47, -21, -60
HWB
214, 25%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.