Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40739B
RGB
64, 115, 155
HSL
206, 42%, 43%
HSB
206, 59%, 61%
CMYK
59, 26, 0, 39
LAB
46, -8, -27
LCH
46, 29, 253
OKLCH
0.54, 0.08, 244
XYZ
14, 16, 33
LUV
46, -22, -38
HWB
206, 25%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.