Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4079C8
RGB
64, 121, 200
HSL
215, 55%, 52%
HSB
215, 68%, 78%
CMYK
68, 40, 0, 22
LAB
50, 1, -48
LCH
50, 48, 271
OKLCH
0.58, 0.14, 257
XYZ
19, 19, 57
LUV
50, -23, -71
HWB
215, 25%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.