Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407BA2
RGB
64, 123, 162
HSL
204, 43%, 44%
HSB
204, 60%, 64%
CMYK
60, 24, 0, 36
LAB
49, -11, -27
LCH
49, 29, 248
OKLCH
0.56, 0.09, 240
XYZ
16, 18, 37
LUV
49, -24, -38
HWB
204, 25%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.