Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407DAD
RGB
64, 125, 173
HSL
206, 46%, 46%
HSB
206, 63%, 68%
CMYK
63, 28, 0, 32
LAB
50, -9, -32
LCH
50, 33, 255
OKLCH
0.57, 0.10, 245
XYZ
17, 19, 42
LUV
50, -25, -46
HWB
206, 25%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.