Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407FD4
RGB
64, 127, 212
HSL
214, 63%, 54%
HSB
214, 70%, 83%
CMYK
70, 40, 0, 17
LAB
52, 1, -51
LCH
52, 51, 271
OKLCH
0.60, 0.15, 257
XYZ
22, 21, 65
LUV
52, -24, -77
HWB
214, 25%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.