Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4086AE
RGB
64, 134, 174
HSL
202, 46%, 47%
HSB
202, 63%, 68%
CMYK
63, 23, 0, 32
LAB
53, -13, -28
LCH
53, 31, 245
OKLCH
0.59, 0.09, 236
XYZ
18, 21, 43
LUV
53, -28, -40
HWB
202, 25%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.