Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4086EA
RGB
64, 134, 234
HSL
215, 80%, 58%
HSB
215, 73%, 92%
CMYK
73, 43, 0, 8
LAB
55, 4, -58
LCH
55, 58, 274
OKLCH
0.63, 0.17, 258
XYZ
25, 24, 81
LUV
55, -26, -89
HWB
215, 25%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.