Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408CD9
RGB
64, 140, 217
HSL
210, 67%, 55%
HSB
210, 71%, 85%
CMYK
71, 35, 0, 15
LAB
56, -5, -47
LCH
56, 47, 264
OKLCH
0.63, 0.14, 251
XYZ
24, 25, 69
LUV
56, -28, -72
HWB
210, 25%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.