Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408FD2
RGB
64, 143, 210
HSL
208, 62%, 54%
HSB
208, 70%, 82%
CMYK
70, 32, 0, 18
LAB
57, -8, -42
LCH
57, 43, 259
OKLCH
0.63, 0.13, 247
XYZ
24, 25, 65
LUV
57, -30, -64
HWB
208, 25%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.