Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409DE6
RGB
64, 157, 230
HSL
206, 77%, 58%
HSB
206, 72%, 90%
CMYK
72, 32, 0, 10
LAB
62, -10, -46
LCH
62, 47, 258
OKLCH
0.67, 0.14, 246
XYZ
28, 31, 79
LUV
62, -34, -70
HWB
206, 25%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.