Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409DFD
RGB
64, 157, 253
HSL
210, 98%, 62%
HSB
210, 75%, 99%
CMYK
75, 38, 0, 1
LAB
63, -3, -57
LCH
63, 57, 267
OKLCH
0.69, 0.17, 252
XYZ
32, 32, 97
LUV
63, -33, -89
HWB
210, 25%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.