Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409FD0
RGB
64, 159, 208
HSL
200, 61%, 53%
HSB
200, 69%, 82%
CMYK
69, 24, 0, 18
LAB
61, -17, -34
LCH
61, 38, 244
OKLCH
0.67, 0.11, 235
XYZ
26, 30, 64
LUV
61, -35, -50
HWB
200, 25%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.