Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409FD2
RGB
64, 159, 210
HSL
201, 62%, 54%
HSB
201, 70%, 82%
CMYK
70, 24, 0, 18
LAB
62, -16, -35
LCH
62, 39, 245
OKLCH
0.67, 0.12, 236
XYZ
26, 31, 65
LUV
62, -35, -52
HWB
201, 25%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.