Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409FD5
RGB
64, 159, 213
HSL
202, 64%, 54%
HSB
202, 70%, 84%
CMYK
70, 25, 0, 16
LAB
62, -16, -36
LCH
62, 40, 247
OKLCH
0.67, 0.12, 237
XYZ
27, 31, 67
LUV
62, -35, -54
HWB
202, 25%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.