Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A0EF
RGB
64, 160, 239
HSL
207, 85%, 59%
HSB
207, 73%, 94%
CMYK
73, 33, 0, 6
LAB
63, -9, -49
LCH
63, 49, 260
OKLCH
0.69, 0.15, 247
XYZ
30, 32, 86
LUV
63, -34, -75
HWB
207, 25%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.