Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A3B8
RGB
64, 163, 184
HSL
191, 48%, 49%
HSB
191, 65%, 72%
CMYK
65, 11, 0, 28
LAB
62, -25, -20
LCH
62, 32, 219
OKLCH
0.67, 0.10, 214
XYZ
24, 31, 50
LUV
62, -38, -26
HWB
191, 25%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.