Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
539EC6
RGB
83, 158, 198
HSL
201, 50%, 55%
HSB
201, 58%, 78%
CMYK
58, 20, 0, 22
LAB
62, -15, -28
LCH
62, 32, 242
OKLCH
0.67, 0.10, 234
XYZ
26, 30, 58
LUV
62, -31, -41
HWB
201, 33%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.