Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A3EB
RGB
64, 163, 235
HSL
205, 81%, 59%
HSB
205, 73%, 92%
CMYK
73, 31, 0, 8
LAB
64, -12, -45
LCH
64, 47, 256
OKLCH
0.69, 0.14, 244
XYZ
30, 33, 83
LUV
64, -36, -70
HWB
205, 25%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.