Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A6F2
RGB
64, 166, 242
HSL
206, 87%, 60%
HSB
206, 74%, 95%
CMYK
74, 31, 0, 5
LAB
65, -11, -47
LCH
65, 49, 257
OKLCH
0.70, 0.15, 245
XYZ
32, 35, 89
LUV
65, -36, -73
HWB
206, 25%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.