Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40AFEC
RGB
64, 175, 236
HSL
201, 82%, 59%
HSB
201, 73%, 93%
CMYK
73, 26, 0, 7
LAB
67, -17, -40
LCH
67, 44, 247
OKLCH
0.72, 0.13, 237
XYZ
33, 38, 85
LUV
67, -40, -61
HWB
201, 25%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.