Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40B8CA
RGB
64, 184, 202
HSL
188, 57%, 52%
HSB
188, 68%, 79%
CMYK
68, 9, 0, 21
LAB
69, -30, -19
LCH
69, 36, 213
OKLCH
0.72, 0.11, 209
XYZ
30, 40, 62
LUV
69, -45, -25
HWB
188, 25%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.