Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40C4E6
RGB
64, 196, 230
HSL
192, 77%, 58%
HSB
192, 72%, 90%
CMYK
72, 15, 0, 10
LAB
73, -29, -28
LCH
73, 40, 224
OKLCH
0.76, 0.12, 219
XYZ
36, 46, 82
LUV
73, -47, -40
HWB
192, 25%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.